Dear Better Business Bureau,

Our planet is in crisis, and businesses have a crucial role to play in the solution. That’s why we—the employees, suppliers, and customers of green businesses—are calling on you to incorporate the values of a circular economy into your communications with and rankings of businesses.

A circular economy means that products are designed with a “cradle-to-cradle” philosophy in mind. Instead of consuming resources that will ultimately be wasted, circular economy practices design each product so that every part can be reused, recycled, or repurposed at the end of its life.

A circular economy is the way of the future—if we want to have a future at all, that is. So, please do everything you can to promote these planet-saving practices to all the businesses you work with. Our world is counting on you!