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Climate Action Now is an app and a company whose mission is to give anyone with a phone, anywhere in the world, the ability to take meaningful climate action on their phones in seconds, and be rewarded for doing so. We seek to give everyone the means to hasten a just transition to a sustainable future.
To help people take urgently needed climate action by making it easy, fast, and rewarding.
We draw on the latest science and recommendations from energy and climate policy experts to identify actions that can have the greatest impact. It has been said that 3,800 people in the world control 80% of the emissions. So we target these “keystone actors” with petitions, emails, tweets, and calls urging them to take concrete, specific, and urgent climate action. We also follow the recommendations of experts who have studied different paths to decarbonization. These include the House Select Committee on Climate Crisis, President Biden’s climate plan, and the team at Project Drawdown, which developed the most comprehensive plan to reverse global warming. We recommend actions to end the pollution poisoning frontline communities and racist policies that deepen inequality planet-wide. We offer learning actions that deepen users’ understanding of the crisis. We recommend lifestyle changes that can have the biggest impact. And we work with other climate organizations to recommend actions that make a difference in local communities. And that’s just for starters.
Most actions you take earn points. When you have earned enough points, we’ll plant a tree on your behalf. Keep taking action, and we’ll keep planting trees. There are also social rewards of optionally sharing your actions publicly and having them liked or shared by other members of the community, plus the competitive rewards of winning climate action-related competitions between teams.
We have partnered with Eden Reforestation Projects, a 501(c)(3) non-profit whose mission is to provide fair wage employment to impoverished villagers as agents of global forest restoration. They hire the poorest of the poor to grow, plant, and guard to maturity native species forest on a massive scale.
No. We rely on the Eden Reforestation Projects to decide how best to deploy the financial resources we provide.
We make money by selling planet-saving subscriptions. Most of those proceeds go towards the purchase of the promised trees, carbon reduction, and habitat, but we retain some of the proceeds to cover our expenses. We also make money by helping reputable companies sell their green products and services, in part through our signature Group Buys, which ensure you’ll pay the lowest price on the planet for planet-friendly products. You can learn more about our unique Shop(less) approach to consumerism, and see our catalog of recommended green products and services here.
No. All the features of the app are available to all users whether they buy a subscription or not. Of, course, we hope many users will choose to subscribe for the many benefits those subscriptions provide.
The subscriptions give anyone with a small amount of disposable income the means to amplify their climate action by planting trees, reducing carbon emissions, and preserving forever vital ecosystems, while supporting our operations as well.
No. We want to keep the app a level playing field for all users, regardless of their income. No “pay-to-win.”
No. We decided we could have a bigger impact faster as a “B” Corporation that prioritizes people and the planet along with profits. In general, for profit companies have greater access to capital and fewer restrictions on the kinds of action they can take. 501(c)(3) nonprofits, for example, are barred from lobbying for specific legislation. We wanted to be free to do whatever is legally permissible to hasten the transition to an equitable and sustainable future.